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Going Green

I am helping the environment.

Now Jade Riviera Cancun is committed to employing a variety of eco-friendly and socially responsible practices to promote a sustainable tourism environment.

Now Jade was recently recognized by the Rainforest Alliance for implementing a waste management program in its Exemplary Practices for Sustainable Tourism publication. Click here to learn more!

Amigos de Sian Ka'an

Now Jade is a proud member of Amigos de Sian Ka'an, the mission of which is to conserve biodiversity, promote the socioeconomic development of local communities, and influence environmental culture and policies.


Since 2009, Now Jade has been an active member of the MARTI (Mesoamerican Reef Tourism Initiative), helping to sustain community development and protect the Mesoamerican Reef.

Green philosophies include:

  • Energy-saving, motion-sensor light switches
  • Water-efficient bathroom systems
  • Biodegradable bathroom amenities (shampoo, conditioner, hand soap, body wash)
  • Grease from kitchen safely discarded through a third-party
  • 100% eco-friendly cleaning products
  • Discarded paper used for arts & crafts in the Explorer’s Club
  • Waste recycling program
  • Protected mangroves surround resort
  • Turtle release program

Rainforest Alliance Certified™

Rainforest Alliance Certified

Now Jade has been awarded with the Rainforest Alliance Certified™ mark for achieving significant and measurable sustainability milestones. This verification assures the commitment of Now Jade to reduce the impact of its activities on the planet and local communities.


To demonstrate a commitment to the community, handmade, local products are sold in shops and stores at Now Jade. Additionally, soft and hard goods are donated to local charities.

Now Jade Riviera Cancun
Phone: (52) 998.872.8888
Fax: (52) 998.872.8894
Unidad 26 Mz. 20 Lote 1-1 Sm.3
Puerto Morelos Benito Juárez,
77580 Quintana Roo, Mexico
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